Privacy Policy - Forestrails

Forestrails is concerned about the privacy of its users (hereinafter referred to as “You” “Your” “Yourself”) accessing its website located at www.forestrails.com (“Website”) and has provided this Privacy Policy (“Policy”) to familiarise you with the manner in which Forestrails collects, uses and discloses your information collected through the Website. BY USING THE WEBSITE, FORESTRAILS.COM, YOU AGREE TO THE TERMS AND CONDITIONS OF THIS POLICY. IF YOU DO NOT AGREE WITH THE TERMS AND CONDITIONS OF THIS POLICY, PLEASE DO NOT PROCEED FURTHER TO USE THIS WEBSITE.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.forestrails.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you use the Site, we automatically gather certain information about your device, such as your web browser, IP address, time zone, and some of the cookies that are set on your device. Also, when you navigate the Site, we gather information about the particular web pages or products that you visit, what websites or search keywords brought you to the Site, and how you interact with the Site. This automatically collected information is referred to as “Device Information” by us.

We acquire Device Information through the use of the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make or try to make a purchase on the Site, we collect certain information from you, such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. However, we never keep your credit card or other payment information. This is referred to as “Order Information” by us.

In this Privacy Policy, we refer to “Personal Information” as both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

By using the Site and/or making a purchase from us, you consent to the use of your personal information as described below.

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

– Communicate with you;

– Screen our orders for potential risk or fraud; and

– Provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Delhivery to deliver products to your doorstep. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

– Facebook: https://www.facebook.com/settings/?tab=ads

– Google: https://www.google.com/settings/ads/anonymous

– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use standard practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at care@forestrails.com